1. General Statement
This privacy statement explains our on-line policies and practices pertaining to customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect and use information through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that through this communication of our data handling practices we will help facilitate a trusting and long-lasting relationship with you.

This site integrates other web sites and may be integrated into other web sites. We urge you to review the privacy policy on each site requesting information from you before providing your information, especially those that require personal or financial data. For instance, this site integrates an on-line financing application to provide you with specific financial services that you may request, so be sure to review that privacy statement.

2. Information About Our Organization and Website
This Privacy Statement describes the way that this website www.lincolnmercuryofholland.com collects and uses the personal and non-personal information about you that we collect or that you provide through this website. This website is provided for Lincoln-Mercury of Holland, Inc., 13001 New Holland St. Holland, MI 49424.

The business purpose of this website is to provide you on-line information about our dealership and our products and services. This On-Line Privacy Statement outlines the information we may collect and how we may use that information in the course of conducting our business. This statement describes the protections in place against collecting and using children's data.

3. Personally Identifiable Information We Collect From You and Methods of Collection
During a normal visit to our site, no personally identifiable information about you is collected through any means or data flow channels. We do not collect any personal information about you such as your name, address, telephone number, email address, and credit card number (if you place an order with us) unless you provide it to us voluntarily. If you opt not to provide us with personal information, you can still access our websites; however you may be unable to participate in certain promotions, have a purchase order fulfilled or receive product information (such as a quote on a product) or qualify for a credit application.

Our primary goal in collecting personal information from you when you visit Lincoln-Mercury of Holland, Inc. is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. Personal data includes information that is particular to you such as street address, phone number, and e-mail address. We collect personal information in order to fulfill your request for services and products. For instance, when you indicate the wish to have us contact you, personal information such as name, mailing address, email address, type of request and possibly additional information, is collected and stored in a manner appropriate to the nature of the data and is used to fulfill the request. In some of your requests, an email notification may be generated to inform you of receipt of the request. This is the case when you choose email as the method of communication for fulfilling the request. The notification does not include personal information.

Lincoln-Mercury of Holland, Inc. collects different types of customer information from a number of sources in meeting your products and services needs. We collect information to: identify you; learn about your situation; help us assess requests for products and services, confirm facts about you and help us deliver requested products and services. We may obtain customer information from a variety of sources.